Euclid – Typeface Mystery No. 1

More than three years after the release of their first typeface monograph, Swiss Typefaces is proud to announce the launch of a new book. “Euclid – Typeface Mystery No.1” was conceived and designed by Hubertus Design. The typographic tome of 264 pages is a feast for the eyes, built around a story that will send a chill down your spine.

You might assume that a publication devoted to a typeface was one big specimen. Like our previous “SangBleu Typeface: The King, His Court, The Explorer & The Gift”, the new book is a multidisclipinary triptych, constructed from three main components that are skillfully interwoven with each other: At the heart of the book is “A Snippet of the Clear Night Sky”, a mystery novel that Matthias Michel has authored specifically for this purpose. Hubertus Design brought in Matthieu Gafsou. The Franco-Swiss artist contributed “Eerie Indeed”, a series of photographs that augment the book with a rich pictorial layer. And then there’s the Euclid Typeface, which is used to set all text. The combined outcome is just as beautiful as it’s disturbing, and a creation that we find difficult to categorize.

Two versions of the book exist. The Standard Edition can be had for 50 CHF. The Ultimate Edition is a limited run that will be sold at 200 CHF and that includes both the book and the typeface: each copy of the Ultimate Edition comes with a gift card hidden somewhere inside the book. Once you’ve extracted it (surgical equipment required), it will allow you to download the complete Euclid Typeface for free. That’s 5 collections with 54 styles, to the value of 405 CHF. In other words, you’ll get the fonts for half the standard price – and the book on top!

Concept & Art Direction: Hubertus Design (Matthias Michel, Jonas Voegeli, Lea Fischlin, Kerstin Landis)
Typeface descriptions: Florian Hardwig
Novel: Matthias Michel
Photos: Matthieu Gafsou
Illustration Cover: Noah Scalin (www.noahscalin.com)
Language: English
Pages: 264 pp
Size: 24,5 x 31,5 cm
Binding: Hardcover
2021

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